The course aims at producing graduates with appropriate knowledge in marketing to efficiently carry out operational level marketing activities in private and public sectors of economy
On completion of the course, the students will have:-
- acquired the conceptual and analytical skills necessary to carry out sales and marketing activities efficiently and effectively at operational level.
- acquired the necessary skills to operate effectively in diverse sales and marketing situations
- built an adequate base for higher level studies in sales, marketing and management, if they so desire.